In India, the fight to halt the ravaging effects of COVID-19 continues unabated. After several celebrities banded together to raise funds to aid in the fight against the health crisis, Bollywood actor and model Diana Penty stepped forward to work with Ketto India to help those in need.
The treatment and hospitalisation of many COVID-19 patients in India is a huge financial burden that many of them are unable to meet. With no help on the horizon, many people are turning to crowdfunding to help them get by.
The goal of ‘Every Life Matters,’ a Diana initiative in collaboration with Ketto India, is to raise awareness and provide relief and financial support to these individuals during these trying times.
Diana will use her social media to highlight individuals in desperate need of financial assistance for medical treatment, as well as to support the many good COVID-19 heroes across the country who have stepped up in times of major crisis to help those in need.
Many of them lack the platforms necessary to have their fundraisers amplified sufficiently to make an impact, and this initiative will assist them in doing so.
The ‘Cocktail’ actor took to social media to share a video with a heartfelt caption.
She stated, “Over the last few weeks, countless individuals and organisations have banded together to assist their fellow citizens as we face the devastating effects of the pandemic’s second wave. Seeing these people in action, doing such inspiring work, is heartwarming, and I believe we must do everything we can to support them in any way we can. That is why I have joined forces with @kettoindia to launch the #EveryLifeMatters initiative.”
“We intend to use this initiative to raise funds to assist individuals who are in desperate need of financial assistance for medical treatment, as well as to support the work of the countless covid heroes who are doing their best to assist. I implore you all to assist in any way you can because we can all make a difference if we work together “she elaborated.
Diana was also at the helm of ‘The Khaki Project’ last year, which provided COVID-19 safety kits to Mumbai’s police force, including masks, sanitizers, and other items.
Following the increase in coronavirus cases, many Bollywood celebrities, including Priyanka Chopra, Anushka Sharma, Amitabh Bachchan, Sonu Sood, Varun Dhawan, Akshay Kumar, Anupam Kher, and others, have come forward to contribute to aid people in the country who have been crippled by the COVID-19 pandemic.
Many celebrities, including Katrina Kaif, Taapsee Pannu, Alia Bhatt, Mira Rajput, and Bhumi Pednekar, have used social media to amplify the voices of those in need.