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WhatsApp launches new tools to connect businesses with users

New Delhi: WhatsApp announced new features on Wednesday to help businesses communicate with customers and grow. According to the company, it has reduced the time it takes for businesses to get up and running from weeks to just five minutes.

The Facebook-owned company also stated that it is introducing new messaging features to help people complete tasks more quickly. New list messages display a menu of up to ten options, eliminating the need for people to type a response.

“Reply buttons will allow people to quickly choose from up to three options with just a quick tap that a business can set ahead of time through their WhatsApp Business API account,” the company announced in virtual avatar during the annual F8 conference.

People, as always, will have control over their chats, according to the company.

“People must still reach out to begin a conversation or request that a business contact them via WhatsApp.” With these updates, we are also providing new ways for people to provide more feedback about their experience if they have a reason to block a business, said WhatsApp.

In April, the company announced that people can browse more than 8 million business catalogues on WhatsApp, including 1 million in India, to find something they might be interested in purchasing.

Every day, over 50 million businesses and over 175 million people message a WhatsApp Business account.

“We are excited that with the new easy on-boarding, more businesses will be able to benefit and find an efficient way to interact with their customers,” said Ravi Sundararajan, COO of Gupshup, a conversational messaging platform.

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