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Facebook CEO Mark Zuckerberg envisions Peloton-like fitness subscriptions for VR


In the future of virtual reality, Facebook CEO Mark Zuckerberg sees the potential for Peloton-style fitness subscriptions.

On Thursday, Zuckerberg discussed virtual and augmented reality efforts with Publicis Groupe Chairman Maurice Levy at the French tech conference VivaTech. He stated that while gaming is the most common use case for VR today, there is growing potential in areas such as social experiences and fitness.

“Think of it like Peloton, where you have a subscription, but instead the device is VR and you put on your headset and you’re in this amazing environment doing a boxing class with an instructor, or a dance class,” he explained. “It’s quickly expanding beyond games into a variety of other use cases, and we believe that it will eventually be a significant part of the next major computing platform after phones and PCs.”

Zuckerberg stated that he does not believe phones or computers will go away, but that VR will one day rival those in terms of importance.

Meetings may also look different in the world of virtual reality, where people may have virtual offices where they can host staff meetings, for example.

“Compared to video conferences, I actually think that even with the state of virtual reality today, there are a lot of reasons why it feels better to have meetings in virtual reality,” Zuckerberg explained. He added that new software will allow meetings to take place in VR “quite well” in the near future.

The company announced this week that it will begin testing advertisements for its Oculus virtual reality headsets. During the coronavirus pandemic, people turned to Facebook’s Oculus Quest for more entertainment options at home.

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