On Monday, June 21, 2021, workers retrieve boxes at an Amazon fulfilment centre during Prime Day in Raleigh, North Carolina, United States.
According to new data released Tuesday, the first day of Amazon’s 48-hour Prime Day event is expected to have generated the most online sales in a 24-hour period this year.
According to an index tracked by Adobe Analytics, which looks at more than 1 trillion visits to U.S. retail sites and over 100 million items across 18 product categories, sales during the first 24 hours of Amazon’s megasale, which began at 3 a.m. ET on Monday, are set to exceed $5.6 billion, representing 8.7 percent growth year over year.
According to Adobe, Monday’s spending surpassed the $5.1 billion spent online by consumers on Thanksgiving Day last year.
Adobe, on the other hand, isn’t comparing this year’s Prime Day shopping extravaganza to last year’s, which took place in October. Until the Covid pandemic forced a postponement, the event was held in July. And this year, Amazon shifted the deals a little earlier so that Prime Day would fall during what is typically a slow period for shopping in the second quarter.
This week, retailers such as Walmart, Target, Best Buy, and Kohl’s have all offered competing price cuts.