Tinder users will be able to add videos to their profiles.
Tinder announced a slew of new features for Match Group’s largest dating app on Tuesday, including the ability to include videos in profiles. It demonstrates how, in the aftermath of the pandemic, the online dating industry is poised for change.
Tinder users can currently only add a limited number of still photos to their profile. The video option will allow them to replace a photo with a video to add a live element.
As the Covid-19 pandemic kept millions of users at home and fueled growth, dating apps like Bumble and Match’s Hinge were able to turn to video features. Users are continuing to go on digital dates rather than returning to only in-person dates as pandemic restrictions lift. This has helped them become more at ease with incorporating audio and video elements into what was previously a picture-only experience. And dating sites are taking notice.
“It’s a little less of a transactional environment now, where people want to get to know people better virtually before they agree to meet off online,” Tinder CEO Jim Lanzone said on CNBC’s “TechCheck” about dating post-Covid. “That really sets up a situation where Tinder is this iconic brand, but it could really become more of a platform and provide experiences and all kinds of other ways for people to meet.”
Tinder video profiles
The ability to add videos is the first step in Tinder’s video roadmap, according to the company.
Match closed its $1.73 billion acquisition of Hyperconnect, a social discovery and video technology company, last week, allowing Match to expand its presence in social and video. Match CEO Gary Swidler stated earlier this month at Evercore’s ISI Inaugural TMT Conference that the acquisition was critical to the company’s future product development.
“We believe Tinder can do more with its large user base than just swipe, match, and chat,” Swidler explained.
On Tuesday, Tinder will also launch a new social feature called “Hot Takes,” which allows users to chat with someone before matching and has the feel of speed dating. Later this summer, it will add an Explore section to the app, allowing users to find matches based on their interests, activities, or content type.