Mumbai: Taapsee Pannu’s ‘Thappad,’ which won the silver medal for ‘The World’s Most Reported Trailer’ on day three of the Cannes Lions festival, has made it to the list of winners. Anubhav Sinha, the film’s director, took to Instagram to share the news, posting a short video of the results, which were released digitally on Wednesday.
He wrote in the caption, “THAPPAD wins SILVER at Cannes Lions for its “Most reported trailer campaign.” What a wonderful birthday present, Team. ZINDABAD!!! @triggerhappyentertainment #AmitChandrra”
The promotional campaign for the film, which was featured on YouTube and other official social media sites, included a scene from the film in which the male lead (played by Pavail Gulati) slaps his wife (Taapsee Pannu) in front of the guests during a party.
Dentsu Webchutney campaigned for it, and Trigger Happy Entertainment Pvt Ltd produced it. It was part of the film’s second trailer, which aimed to raise awareness about domestic violence, which was the story’s central theme.
The trailer was reported over 400,000 times and was taken down by YouTube within 26 hours, according to the official 2021 Cannes Lions International Festival of Creativity website. On a related note, India received 21 shortlists on day three of the festival, bringing its total shortlist count for the year to 77.
Thappad, for which Taapsee Pannu received several awards, including Best Actor (Female), was both a critical and commercial success. Anubhav Sinha directed the film, which starred Taapsee as the protagonist who refused to tolerate domestic violence in the name of love and relationships, and Pavail as her husband.