The owner of a Florida-based chain of mixed martial arts gyms unveiled ambitious plans on Tuesday to assist Miami Hurricanes football players in taking advantage of new rules that allow them to earn money while playing football.
In exchange for promoting his gyms on social media, Dan Lambert, the owner of American Top Team and a long-time Miami football fan, has offered each scholarship player on the Miami football team (a total of 90 scholarship players) a $500 monthly payment this year. More than two dozen professional fighters, including Jorge Masvidal and Amanda Nunes, train at American Top Team, which is located in the heart of Los Angeles.
It is the largest reported sum for a college sports endorsement deal since new state laws and NCAA rules made it possible for players to earn money last week. Lambert’s offer to the Hurricanes, which could total up to $540,000 this year, is the largest reported sum for a college sports endorsement deal since new state laws and NCAA rules made it possible for players to earn money.
“I’d like to be of assistance to the children. I want to recognise and reward them for their efforts, and I also want a better product on the field “Lambert made the announcement to ESPN on Tuesday. “I want to improve the reputation of the school and the team that I am a huge fan of by any means necessary. I think it’s a fantastic opportunity to get involved and make a positive difference in the world.”
Lambert claims that the offer represents the most significant marketing effort his MMA company has ever undertaken. According to him, the same deal with Miami players will likely not be offered in future years, but he already has bigger plans in the works to establish a consistent way of providing some money to every player on the Hurricanes’ roster.
As part of his business venture, Lambert established a company called Bring Back The U, which will be solely dedicated to putting money into the pockets of Miami football players. It is his hope that the company will be able to garner support from local businesses in order to hire the players as spokespeople. He also plans to hold fundraising events and then donate the proceeds to any local business that agrees to use the funds to pay for Miami players to serve as spokespeople on behalf of the organisation.
In order to inform the school’s compliance department of his intentions, Lambert said he has had several conversations with them so far. He has also retained the services of attorney Darren Heitner to ensure that what he was doing did not violate any new state regulations.
According to Lambert, “There are illegal ways for fans to show support for their players, and now there is a legal way to do so.” ‘And, as long as there is a legal way to go about it, and you can dot the I’s and cross the T’s, I’ll go ahead and do it.”
Heitner was a key contributor to the development of Florida’s new name, image, and likeness law, and he has advised a number of athletes and businesses interested in partnering with college athletes as endorsers. He told ESPN that Lambert’s support for the Hurricanes and previous donations to the athletic department do not preclude him from establishing a company that facilitates endorsement deals for the team’s athletes.
In his statement, Heitner stated that Florida law only prohibits an entity that has directly supported the university or the athletic department from paying for or facilitating these transactions. Lambert’s new corporation has no ties to the university and will operate independently.
In Heitner’s opinion, “there is no prohibition on an entity from having a booster as a member.” “The only restriction is if the entity itself is a supporter of the institution or of the athletic department,” says the professor.
Many of the state laws currently in effect contain language that is similar to that found in the federal law addressing booster involvement. The NCAA rules, which govern what is permitted in the more than 30 states that do not have NIL laws in place, contain no restrictions that would make an effort like Lambert’s in violation of the rules. The NCAA rules also contain no restrictions that would make an effort like Lambert’s in violation of the rules.
Several inquiries about Bring Back The U have already been received by Lambert from other local businesses since the launch of his new fundraising company on Tuesday morning, according to Lambert. He hasn’t finalised any plans for their fundraising event yet, but he believes that every dollar they raise will eventually end up in the hands of a Miami football player.
“I have no intention of profiting from this,” Lambert stated. “I want to make an effort to bring people together and improve our team’s performance. It seems like I’ve acquired an excessive number of Gator and Seminole friends who have been s——ing on me for the last 20 years. I’d like to have it reversed.”